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Load strength started from another company that was created out of the need of fitness enthusiasts during the covid restrictions. Our founder George saw an opportunity to manufacture gym equipment in the US and sell it to the US market. Although a challenging environment and time to create a company Load was building and selling squat racks on Amazon when other suppliers couldn’t. As the mandates and restrictions started to taper and China began shipping again Load Strength had to pivot or go under. George has always been passionate about fitness and American manufacturing so shutting down was not an option. One day through a chance encounter at a local power lifting gym George was introduced to Troy Zoid. Troy has been engineering and designing plate loaded and selectorized gym equipment for over 3 decades. The two hit it off and that conversation turned into lunch and then a partnership. With Zoid engineering powering the design and fabrication of equipment, Load is able to offer its customers the most biomechanically advanced machines on the market. Our machines will provide the best and most effective workouts compared to any other machine on the market. Please contact us to meet in person and try them for yourself at our show room

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